Five Explosive Marketing Strategies for Exponential (Online)Business GrowthBusiness Growth

By Jo Han Mok

Do you know the answer to this question: “What can you do now to instantly increase the profitability of your business?” Well, the answer is surprising simple: Change your strategy. Your strategy is the master purpose of your business. It’s the fabric that binds your business systems together and the bedrock of your business’s entire operating approach.
Here are five instantly deployable strategies that can take your business to new heights, regardless of what product or service you’re selling.

_ EXPLOSIVE STRATEGY 1:BIG-PICTURE AWARENESS
Napoleon Hill listed “accurate thought” as one of the most important success principles. Most business owners don’t even think about their businesses. They simply adopt a reactive approach. The truth is, you can’t go anywhere unless you know where you’re going. And frankly, this is why so many businesses out there fail, because they know not what they’re doing.

Try this simple exercise to cultivate big-picture awareness: Get a whole bunch of colored pencils and a sketchpad, and start creating a mind map of your business or next project. You should be able to look at the mind map and instantly know the following:
➤ Who’s doing what (for instance, web site design will be done by the webmaster).
➤ The possible options your prospect will take, and the outcomes.
➤ Points of up-sell, down-sell, cross-sell.

In short, you should have every single piece of the puzzle there. Objectively, your strategy should bring you the most results in the shortest period of time on the most sustainable basis. Once your master strategy is in place, everything else is merely tactical.

_ EXPLOSIVE STRATEGY 2: FUNNEL VISION
Always remember: A buyer is a buyer is a buyer. Every business should capitalize on the lifetime value of the customer through expansive repurchases of products and services. Have a marketing funnel in place. Introduce ancillary products that you deem to be performance enhancing. These can be other people’s products that you can obtain from joint venturing. Most importantly, you’ll want to graduate your customer to higher-ticket items as high-octane fuel for business growth.

_ EXPLOSIVE STRATEGY 3: THE INNER CIRCLE
You’ll find that many people are belongers. Such people tend to pride themselves on being a part of an elite group. They highly value membership and association. The savvy entrepreneur will do well to take advantage of such behavioral traits and cater to this select group.

There is a threefold advantage in doing so. First, it’s a highly efficient way to bundle goods or services together. Second, it’s a great way to introduce continuity in your business. And last but not least, it encourages hyperresponsiveness.

_ EXPLOSIVE STRATEGY 4:
IDENTIFYING HYPERRESPONSIVENESS
Have you ever encountered customers who seem to buy almost anything you put out? Customers who seem to be on standby, waiting to grab just about anything new that you put out or recommend? It’s a great idea to group such people into an A-list, the high rollers, if you will.

Usually, such people will come from your own database, and it should be your business priority to encourage hyperresponsive behavior. Make sure hyperresponsiveness is always well rewarded with surprise bonuses, freebies, and nurturing communication. Remember, because of the Pareto principle, 80 percent of your profits will come from 20 percent of your customers. Guess who belongs to the 20 percent?

_ EXPLOSIVE STRATEGY 5:
MULTIPLE INCOME SOURCES
You’re practically leaving money on the table if your business is limited to a few channels. Affiliate programs have made it possible for almost any business to make money from ancillary products at a few mouse clicks. Why go through the hassle of product development and the costs associated with it? Remember, you’re never in the business of anything, but you’re always in the business of marketing the business. And all you have to do as an affiliate, basically, is market.
Though many affiliate programs are free to join, it would always be a good idea to purchase the product in question and do a thorough review first before recommending it. As an information facilitator, you
should feel good about recommending a product that you sincerely know will benefit your list, and not be afraid of getting flamed for trying to pitch. If someone is offended and unsubscribes, then just shrug and say “Next.” You don’t need such people on your list. There you have it, my “Big Five” strategies for optimal business growth and profitability. Use them, and watch your business take on a new dynamism! A positive side effect may include swelling of your bank account. Best of all, they don’t cost a cent to implement, so don’t wait. The time is now.