Corporation strategy in colaboration era

December 2006, Dan Tapscott and Anthony D. Williams launched a sensational book world. He became famous of the hundreds of seminars and reviewed various mass media world. The book entitled Wikinomics: How Mass Collaboration Changes Everything.

In the book, Tapscott world realize that in the future, the role of social institutions and businesses will become less and got a big challenge of the individuals who control the information and communication technology (ICT).

Tapscott gives an example, how a business institution can be saved by some individuals. GoldCorp mining companies based in Canada, for example, loss of sense to interpret the maps potential gold mine that they have since 1948. R & D GoldCorp consisting of eminent geologists, give up when asked to calculate the gold potential, as well as methods for exploitation.

The company almost went bankrupt until one day the CEO called a meeting of major internal changes the company's future dramatically. Rob McEwen, the CEO, inspired by Linus Thorvald (creator of Linux open system), announced to the entire geological experts to dig up all their fields of information since 1948 and distributed freely over the Internet. The goal: get input from the geologist on the identification of productive fields with attractive compensation rewards.

This is a terrible phenomenon, because most mining companies maintain confidential data field. But, McEwen different. He even opens the opportunity for anyone outside GoldCorp around the world to interpret the map.

Not too long, thousands of people via the Internet provide input. There are geologists, military, intelligence experts, until the child gives an idea through the internet. GoldCorp finally survived the bankruptcy. Now, every one dollar GoldCorp planted in 1990, in 2006 has produced 3000 dollars. This company's stock went up.

Yes, McEwen success by applying what is called a strategy of collaboration. Not only GoldCorp, other companies are now many individuals and institutions rely on outside companies to perform the production process. Call it Nestle, Protect and Gamble, Nike, Telkomsel, and others.

It also made Slim Devices Inc. applying the model open organization. Unlike other companies that generally have a research and development division (R & D) elite, abundance of money and closed, consumer electronics company based in Mountain View, California, this would give R & D to consumers and society at large, even from all over the world. Those who are outside the imagination as well company product design. Only after that, the crew Slim combines all the ideas that went to produce and thrown into the market.

Using the SlimServer software can be downloaded free of charge, Sean invites designers and developers of electronic devices to each other's independent-minded discussions to build an audio device. Not only discussion, they were invited to modify the product really cool they think.

It turned out that the product sold well, and with this business model, in 2006 and Slim could reap revenues of U.S. $ 10 million. No wonder, praise went up. The company is developing an open source business model Like Linux, Mozilla and Wikipedia. In fact, this Adam Sean work touted as a prototype for future company though perhaps not a troublesome revolutionary like Linux Windows, Mozilla is excited to make Internet Explorer, and Wikipedia has destroyed Encyclopedia Britanica.

In the future, this collaboration model that will be increasingly strengthened, which is called Wikinomics Tapscott, a term for the era of human participation and collaboration in the economic and business world.

Now many companies that use the source or sources from different parts of the world to build a global communications. They invite anyone to contribute their thoughts. For example industry, Innocentive.com invite each party to provide initiative, and solutions to industrial problems. Of course with the promise of lucrative rewards.

In the past, said Don Tapscott and Anthony D Williams, conducted in collaboration is not yet widespread scale. This happens in friendships, family gatherings among members, fraternity community, and employee solidarity .

Slowly, the collaboration began to touch a more broad scale, because there are bonds of solidarity or cooperation that extends the scope of the social contract for mutual help, sharing provision, and risk. Tapscott and Williams say also, the development of information technology access allows people to build collaboration, creating value, and share opportunities in the new dynamics. This gives space for the wider to everyone involved to create innovation and assets in various economic sectors. Aneka collaboration openly began to create various products that more meaningful and has economic value is much higher. Mass collaboration in the economic field is what is seen as the basic platform of wikinomics.

Now people share knowledge, calculate the power, and various other resources to create goods and services, where each person can use or modify them. For example, they make the television news, beautify their favorite music, designing software, finding a recipe for preventing and treating various diseases, edit the script, the inventory of cosmetics, new cosmetics, and even a motorcycle.

Obvious example is Wikipedia. This encyclopedic site lets anyone provide data entry into the site to add the contents of this online dictionary provided the appropriate conditions. The people who manage this site, in various versions, are the people who might not be an 'insider' making this site but they are enthusiastic in adding content from the dictionary in this virtual world.

That is, it can be said, in the future, individuals (especially those that have the capability of information and communications technology) will be invited to solve more problems will be involved in the world.Their four sharing: process sharing, profit sharing, cost sharing, even the pain sharing.

Of course, eligible individuals in four individuals sharing is not just consumers of information, but also those whose behavior has become producers of information, or in a language called prosumen Tapscott, namely producers and consumers of information. They are the people who will become the backbone of ICT-based social economy.

What is needed is a computer, network connection, and borax initiative and creativity to break into the economy. This new collaboration is not even only serve commercial interests, but also helps communities conduct various activities for the public interest, such as preventing disease, estimates of global climate change in the face of natural disasters, earthquakes, landslides, floods, and efforts to find new stars and planets.

There are 4 basic principles of wikinomics symptoms absolute must have, and this is today's internet phenomenon, namely openness (Openness), cooperation (peering), share (sharing), and global action (acting globally). When one of these four are not met, the expected results will not be achieved.

Then, how to take advantage of all these developments for ourselves? Once there was Werner Mueller, a chemist who worked at Hoechst Celanese. He loves chemistry through research. Because of his success in that area, he got promoted. Each get a promotion, he became sad because his job is managerial and rarely examined. When he retired to do things he loved: research and carpentry.

One day a pharmaceutical company needs to design new products marketed. The idea is necessary and the company posting the problem on InnoCentive. Werner participated and thus she managed to qualify for a reward of U.S. $ 25,000. In this way he could live well off.

Of course, you do not need to be a chemist to be able to participate the colaboration. In whatever position you are now, through the internet, you can!